Introduction of the Study Grameenphone
The present world is the world of information technology. Mobile phone is the revolutionary invention of science. This mobile has enriched our communication network. It has been possible to communicate from one corner to another by its contribution.
Mobile phone is one of the important wonders of modern science. The standard of living of men has been changed by the contribution of this technology. At the beginning Telegraph was only one medium of communication. Alecgunder invented telephone in 1876. As a result, it has been possible to send the human voice to the remote. Electric sign is flown through the wire of both the telegraph and telephone. At the beginning of last century wireless was invented by Marcony which occurred revolutionary change in the communication. Consequently the necessary of adding wire by receiving & transferring not needed. In case of telephone it is set up one place which is not transferable, so problem occurs. In this situation mobile phone takes the place of telephone to overcome the problem.
“Mobile Phone Service” is another name of silent revolution in Bangladesh. Mobile phone service is keeping important role in removing the digital divide. Mobile phone is contributing active role in receiving and sending information in the villages.
Bangladesh enters the mobile world through the City Cell Company in 1993. In that time the cost of a connected mobile phone required more than one lack Tk for a mobile holder. Mobile phone was like a dream among the normal or middle income group from 1993-1996. Later Grameenphone, Robi ( Former Name Aktel ), Banglalink (Former Sheba World) and Airtel ( Former Name Warid ) got license from government.
There are some barriers working to regulate the mobile service rapidly in Bangladesh. Mainly high import duty. The mobile companies are to pay tax at the high rate in importing mobile set or machinery. For this reason the growth of this sector is being hampered. If import duty is reduced than the mobile phone companies will be able to sale the mobile phone at the cheap rate and provide better customer service than the previous level.
In today’s Bangladesh, there is no perfect alternative of Grameenphone. It is now on the flow of developing its program so rapidly that it seems that this company is going to capture the master market of mobile phone in our country. Therefore, no doubt, its future prospect is bright.
From the discussion it can be said that the rapid growth of the mobile sector is highly possible and for this government assistance or backing needed.
Vision
The vision of GrameenPhone Ltd. is “We’re here to help. We exist to help our customers get the full benefit of communication services in their daily lives. We want to make it easy for customers to get what they want, when they want of it.”
Mission
Grameenphone Ltd. aims at providing reliable, widespread, convenient mobile and cost effective telephone services to the people in Bangladesh irrespective of where they live. Such services will also help Bangladesh keep pace with other countries including those in South Africa region and reduce the existing disparity in telecom services between urban and rural areas. Coming to Grameenphone’s mission statement, it is: “To be the leading telecommunication service provider in the country with satisfied customers, shareholders and enthusiastic employees.” If we analyze this mission statement we realize that Grameenphone wants to be the market leader in the mobile telecommunication business of Bangladesh. This implies that they also consider BTCL as their competitor and they want to keep a win-win situation for their customer, shareholders and employees.
Ownership structure
On March 26, 1997 Grameenphone launched its service on the Independence Day of Bangladesh. After almost 14 years of operation; Grameenphone is now the leading telecommunications service provider in the country with more than 27 million subscribers as of October 2007. Presently, there are about 60 million telephone users in the country, of which, a little over 2 million are fixed-phone users and the rest mobile phone subscribers. It is a joint venture enterprise between Telenor (55.8%), the largest telecommunications service provider in Norway with mobile phone operations in 12 other countries, and Grameen Telecom Corporation (34.2%), a non-profit sister concern of the internationally acclaimed micro-credit pioneer Grameen Bank. The remaining 10% shares belong to general retail and institutional investors.
History of establishment
Grameenphone widely known as GP is the leading telecommunications service provider in Bangladesh. With more than 37.7 million subscribers (as of April 2012), Grameenphone is the largest cellular operator in the country. It is a joint venture enterprise between Telenor and Grameen Telecom Corporation, a non-profit sister concern of the internationally acclaimed microfinance organization and community development bank Grameen Bank. When Grameenphone started its journey cell phone was a luxury product for everyone. Before the advent of Grameenphone cell phone was mostly used by some urban people. Grameenphone started its journey with Village phone program. This initiative was taken to empower rural women of Bangladesh. Grameenphone started their journey on 26th March 1997.Since then Grameenphone has come a long way. It became the first and only operator to cover 98% of the country’s people with network. Grameenphone has built the largest cellular network in the country with over 13,000 base stations in more than 7000 locations. It is the first company to introduce GSM technology. Grameenphone’s the first operator to start the pre-paid service in September 1999.It also established 24 hour call center, started offering value added services like VMS, SMS, fax and data transmission services, international roaming service, WAP,SMS-based push pull services, EDGE, personal ring back tone and many other products and services.
The technology used by GP can only be described as state of the art. GP’s Global System for Mobile or GSM technology is the most widely accepted digital system in the world, currently used by over 300 million people in 150 countries. GSM brings the most advanced developments in cellular technology at a reasonable cost by spurring severe competition among manufacturers and driving down the cost of equipment. Thus consumers get the best for the least.
GP is best known for its service rather than its low tariff and value added services. GP believes in service, a service that leads to good business and good development. Telephony helps people work together, raising their productivity. This gain in productivity is development, which in turn enables them to afford a telephone service, generating a good business. Thus development and business go together.
As a result GP is delivering the digital revolution to the doorsteps of the poor and unconnected. By being able to connect to urban areas or even to foreign countries, a whole new world of opportunity is opening up for the villagers in Bangladesh. Grameen Bank borrowers who provide the services are uplifting themselves economically through a new means of income generation while at the same time providing valuable phone service to their fellow villagers. The telephone is a weapon against poverty.
November, 1996 Grameenphone was offered a cellular License in Bangladesh by the Ministry of Posts and Telecommunications
March, 1997 launched services in Dhaka
September, 1997 Leased Railway Fiber Optic
June, 1998 Feb, 2000 Launched its services in Chittagong
March, 1999 Launched International Roaming
April, 1999 Final interconnection agreement with B.T.T.B.
September, 1999 Launched Pre-paid service of GP
October, 1999 50,000 subscribers
January, 2000 Implemented new credit policy
February, 2000 Launched its services in Sylhet
April, 2000 Launched its services in Barisal
April 2000 coverage of all six divisional cities
June, 2000 7, 50,000 subscribers.
December, 2001 Expect to achieve the coverage of the whole country
December, 2001 11,50,000 subscribers
December, 2002 Coverage 61 districts
December, 2004 Projected 21, 00,000 subscribers and 62% market share
November, 2005 50,00,000 subscribers
February, 2006 60,00,000 subscribers
November, 2006 100,00,000 Subscribers. 10 year of Operations and change of logo
May, 2007 8650 BTS covering whole Bangladesh
December, 2007 10000 BTS covering whole Bangladesh
June, 2008 200,00,000 subscribers
December, 2009 started offloading shares
August, 2003 Became the first operator in the country to reach the million subscribers
September, 2007 150,00,000 Subscribers
subscribers
Grameenphone nearly doubled its subscriber base during the initial years while the growth was much faster during the later years. It ended the inaugural year with 18,000 customers, 30,000 by the end of 1998, 60,000 in 1999, 193,000 in 2000, 471,000 in 2001, 775,000 in 2002, 1.16 million in 2003, 2.4 million in 2004, 5.5 million in 2005, 10 million in 2006, 15 million in 2007, 20 million in 2008 and ended 2010 with 27 million customers.
Investments
Grameenphone is one of the largest private sector investors in the country with an accumulated investment of BDT 16,000 crores up to April 2011. Grameenphone is also one of the largest taxpayers in the country, having contributed nearly BDT 19,446 crore in direct and indirect taxes to the Government Exchequer over the years.
Customer service Grameenphone’s stated goal is to provide cost-effective and quality cellular services in Bangladesh. The success of the company is dependent on customer satisfaction. Grameenphone puts emphasis on that point and quickly succeeds to achieve huge popularity around the country. From the very beginning, Grameenphone placed importance on providing good after-sales services. In recent years, the focus has been to provide after-sales within ashort distance from where the customers live. It has a very good network throughout the country covering nearly all 62 districts.
Grameenphone service desk
There are now more than 800 GP Service Desks across the country covering nearly all upazilas of 62 districts. The Grameenphone Centers in all the divisional cities remain open from 8am-8pm every day including all holidays.
The Village Phone
By bringing electronic connectivity to rural Bangladesh, Grameenphone is delivering the digital revolution to the doorsteps of the poor and unconnected. By being able to connect to urban areas or even to foreign countries, a whole new world of opportunity is opening up for the villagers in Bangladesh. In addition, the Village Phone Program, also started in 1997, provides a good income-earning opportunity to more than 210,000 mostly women Village Phone operators living in rural areas. The Village Phone Program is a unique initiative to provide universal access to telecommunications service in remote, rural areas. Administered by Grameen Telecom Corporation, it enables rural people who normally cannot afford to own a telephone to avail the service while providing the VP operators an opportunity to earn a living. The Village Phone initiative was given the “GSM in the community” award at the global GSM Congress held in Cannes, France in February 2000.
This is why Grameenphone in collaboration with Grameen bank is aiming to place one phone in each village to contribute significantly to the economic uplifts of those villages. Grameen Phone’s basic strategy is coverage of both urban and rural areas. In contrast to the island strategy followed by some companies which involves connecting isolated island of urban coverage through transmission link. Grameen Phone builds continuous coverage cell after cell, while the intensity of coverage may vary from area to area depending on market conditions, the basic strategy of cell to cell coverage is applied through-out Grameenphone network.
Department
1) Finance Division
2) Deputy Managing Director Division
3) Regulatory & Corporate Affairs Division
4) Human Resources Division
5) Chief Marketing Officer Division
6) Internal Audit Division
7) Technical Division
8) Information Technology Division
9) New Business Division
The Directors and the AGM have to report directly to the Managing Director. The heads of the other four departments directly report to the Managing Director too.
Finance Division:
Finance Division is broken down into departments such as finance department, company affairs, payroll and taxation department, accounting and reporting department and revenue accounting department.
Regulatory & Corporate Affairs Division:
Corporate affaires of GP encourages developing leadership quality, maintaining congenial and healthy working environment, keeping harmony instead of discords and ensuring full decentralization in the organization. Different functions of this department are transportation management, arrangement of meetings, seminars, cultural programs etc.
Human Resource Division:
Human resource department plays a very important role in the functioning of the organization. The main tasks of this department are employee recruitment, selection, transfer, promotion, training, performance appraisal, work force planning etc.
Chief Marketing Officer Division (CMO):
CMO is the bridge between the customers and the company. People here are always serving the clients. This division can subdivide into three major parts-call center, billing department and trainee development department. Commercial division has the opportunity to have direct interface with the customers. This division subdivides into part-sales department and market communication department.
Technical Division:
The Technical Division can consider as the brain of the organization. This division has the highest number of employees. This division split into three parts-planning department, implementation department and operations department.
Information Technology Division:
Information technology department support for IT equipment of the employees and provides constant service to employees if any IT problem occurs. Therefore, this department is responsible for connecting all desktops and portables, keeping data security, managing electronic mails, handling and mail and Internet related issues and problems, connecting the GP officials among themselves and with the outside world through PABX System etc.
Product line
GrameenPhone, the number 1 mobile Phone operator in Bangladesh; connected to GSM 900, one of the most advanced mobile communication systems in the world. GrameenPhone hope to serve its customers with utmost dedication and are committed to provide subscriber with a highly reliable mobile customer service and most innovative products and value added services for subs convenience.
GP Regular:
GP Regular connects to all GrameenPhone mobiles and to other mobiles, subject to interconnection agreement with other mobile operators, within GrameenPhone’s coverage area. GP Regular is product with BTTB [Local, NWD, and ISD] connectivity. Subscribers can connect to all mobiles and BTTB lines. It has no network mobility charge and no inter zonal charge, with which one can move around throughout the country with subs GP mobile phone [within GP coverage]. This product has a credit limit of Tk. 1000 on airtime usage without any security deposit. There are no incoming charges from mobile to mobile. There are incoming charges from BTTB [1st minute free, tk. 2 from 2nd minute] and while subs in roaming situation.
GP National:
GP National is another addition of post-paid products with mobile to mobile connectivity of GrameenPhone. This mobile can make and receive calls to and from all mobiles [with in GP coverage]. It has no network mobility charge and no inter zonal charge, with which one can move around throughout the county with GP mobile phone. This product has a credit limit of Tk. 1000 on airtime usage without any security deposit. There are no incoming charges from mobile.
Optional Features:
GP regular and GP National Subscribers can choose any 3 GP numbers as his “Friends and Family” numbers. No matter where subs are [within GP coverage], one can call these 3 numbers at a reduced rate. Tk. 1.5/min. day & night 24 hours, without any additional monthly fee.
Supplementary Features:
Caller ID: Display of the phone number of an incoming call in your handset before the call is answered.
Call Waiting: While talking to the first caller, subscriber will hear a special tone informing you about the second call on the line. At that moment subscriber can put the first caller on hold and talk to the second caller.
Call Conference: Receiving calls from multiple callers can be supplemented by joining these multiple callers so as to enable them to talk to each other. Subscriber will be able to communicate with a group consisting of maximum ten callers.
Call Divert: Call Divert lets subscriber redirect or re-route his/ her call to another GrameenPhone mobile or any other fixed (if you have BTTB connectivity) or mobile phone.
Call Barring: Enables subscriber to restrict certain types of calls to be made from another mobile. This feature is especially important for security purposes.
Value Added Services
Short Message Service (SMS)
SMS in mobile acts like an advanced pager.
Subscriber can send and receive text messages of up to 160 characters, directly from one GP mobile to another GP mobile.
Fax and Data Service (currently available only to corporate clients):
Subscriber can use your mobile phone attached to a computer to send faxes or transfer data. No need to have connection with a fixed line. Subscriber can use this service even when you are on the move within GP’s coverage area.
Wireless Application Protocol [WAP]
This is a tool to access information from internet though GP mobile phones. Subscriber can also access his/ her yahoo e-mail account through GP WAP service. Subs should have a WAP enabled handset to avail the service. To give better service to all package products, the upcoming service of Grameenphone is EDGE (Enhanced Data Rates for Global Evolution) which is upto 8 times higher than GPRS (General Packet Radio Service). This is an advanced mobile technology which enables high speed mobile internet and data services.
SMS Push-Pull Services
With Push-Pull service, subs can enjoy more than 160 contents EX: Usage Info, Payment Status of last bill, Sports news, Emergency numbers, Restaurants, Airline and railway timing, travel info etc. Example: to know the contact numbers to taxi cab companies:
Go to the message option of handset.
Write “taxi”
Send the sms to 2000
Subs will receive the list of taxi cab numbers in return.
Voice Mail Service (VMS)
VMS is a unique answering machine.
It provides you with a personal electronic mail box in our voice mail center.
It records your personalized greetings as well as stores your incoming voice messages.
It records incoming voice messages if subscriber are:
Outside GP’s coverage area or
Busy or
Simply switched off your mobile.
It provides 24-hour automatic secretarial service
Makes subscriber available to subscriber’s calling party anytime
Products and Services of GrameenPhone Ltd Telephone sector is a service-oriented sector. GrameenPhone offered various types of new and innovative telephone services to both the urban and ruralpeople of Bangladesh during the last eleven years. Besides these largest ones GrameenPhone also introduced a number of value added services like the news update service, international roaming facility, Voice Mail Service, Text Mail Service, fax and data transmission services, Wireless Application Protocol (WAP service) & more other services with international roaming facilities. Some more discussed below.
2.10.1 Post-Paid Service:
Xplore-1 & Xplore-2
The GSM Features:
i) Caller ID.
ii) Call Waiting.
iii) Call Conference.
iv) Call Divert.
v) Call Barring.
The Value Added Services:
(i) Voice Mail Service (VMS).
(ii) Short Message Service (SMS).
(iii) Fax and Data Service
(iv) Wireless Application Protocol (WAP) Service.
2.10.2 Pre-Paid Service:
Smile features:
1 No monthly bills
2 No security deposits
3 No incoming charge
4 No monthly access fees
5 No waiting for activation
6 Instant connection
7 Voice Mail Service, free of monthly rents
8 Cards.
2.10.3. Village Phone Program:
The Village Phone program is another innovative GP initiative launched in collaboration with Grameen Telecom, a sister concern of Grameen Bank, which provides micro-credit only to the rural poor. The introduction of village phone has made a “tremendous” social & economical impact in the rural areas, creating a “substantial consumer surplus” for the users. It directly increases the household income of village phone operator. One of the most important contributions of village phones was to make market information accessible to all.
2.10.4. Additional Services:
Besides the above-mentioned prime services, GrameenPhone has many additional services to help its customers in different ways. Some of them are:
(i) News Up-Date Service:
(ii) International Roaming Facility:
(iii) Interactive Voice Response (IVR) System:
(iv) The Contributions to Sports:
(v) The Contributions to the Society
Employment Description
Grameenphone has also generated direct and indirect employment for a large number of people over the years. The company presently has over 4,800 employees with another 150,000 people are directly dependent on Grameenphone for their livelihood, working for the Grameenphone dealers, retailers, scratch card retail outlets, suppliers, vendors, contractors and other business partners.
RECRUITMENT & SELECTION
Recruitment is an important event for any department in any organization. Same is true for the sales department of Grameen Phone. Because sales persons come in direct contact with the customers and they are the ones to leave a direct impression of the organization in the customers’ mind. If a proper person is not recruited, this can in turn, substantially increase the hiring and training cost of the organization. The performance and potential of GP’s sales team has a direct correlation with the quality of recruitment. Recruitment is to find potential job applicants, inform them about the company and getting them to apply. The entire sales activities ultimately depend on a successful recruitment approach.
3.1: The recruiters (the officials involved in recruitment)
Although an important issue in recruitment is who will conduct the recruitment, varies from one organization to another. Depending on the company size, organization, management style, etc, the followings are eligible for the sales people recruitment in Grameen Phone.
Sales Managers
VP Sales
Sales Trainers
Managing Director
Campus Recruiter
Outside Agency
The recruitment process used by grameen phone
GP has a standard recruitment procedure for all the departments. However, that does not mean that the recruitment process is inflexible. It can vary whenever deemed necessary by the departments’ requirements. The same is true for sales recruitment as
well. Vacancies may arise in sales department because of organizational growth, separation, resignation, etc. The HR Department is responsible for handling the recruitment process with an involvement of the sales department. The company follows the Equal Employment Opportunity Act by not being prejudiced against men, women, minorities, etc. GP has a recruitment policy, which is fair and consistent, and conforms to legal regulations and best agreed practice. It claims to be non-discriminatory on the grounds of sex, age, race, religion or disability.
The HR department has the main responsibility for recruitment. It follows the following procedure for recruitment.
Identification of the need to recruit
This information is passed up by the Sales Department to initiate the recruitment process. They usually inform to the Human Resources Department to let it know that new people are needed for the sales department and what kind of qualifications are anticipated for the specific jobs which have a shortage of employees so that the HR department can take the required steps. The first step in the recruitment process of GP is to find out the vacancy, the position of the job, required qualifications, job description, and the personality traits desired.
Recruitment Budget
Upon request from the Sales Department, the HR Department makes an estimated budget according to the specific needs of the total recruitment process that will be undertaken to hire the new recruits. In this way, total cost of recruiting of the new personnel will be estimated. The finance & accounts department is also involved in this process.
Advertisements
GP (HR Department) advertises the vacancies to attract the candidates. But in this aspect, it is a bit nontraditional for Bangladesh. GP advertises mainly over the Internet. However, newspaper ads are also used when required and so are job fairs. In either media, the job qualifications are properly mentioned with some other necessary information to limit the number of applicants as well as to find the best candidates for the job. Besides, the ads give a brief description of the job, its roles and responsibilities, the specifications and also give an idea about the compensation and training programs. The Ads also mention a deadline for receiving CVs from applicants.
INITIAL SCREENING
Upon receiving the CVs, the initial screening takes place. Simply put, GP (HR Department) shortlists the number of candidates based upon the information provided in the applications. In this process another organization named bdjobs.com helps Grameen Phone is short listing. Grameen Phone is one of the biggest corporate clients of Grameen Phone.
The written examination
The candidates passing through the initial screening process are then called for a written examination (not always). This test is to evaluate job knowledge, communication skills and analytical aptitude of the candidate.
The Interview
A panel of managers takes the interview of the candidates who have passed the written test. The panel must have mangers from the HR department and the sales department. Well-structured interview focuses on required competencies for the particular sales position. The procedure is designed to solicit information from a person’s responses to oral inquiries.
Medical Examination
As with all sales jobs, the applicant requires to pass a medical examination. A doctor or a diagnostic center selected by the company conducts this examination. Employment will only be effective if the doctor certifies the recruit to be medically fit for the job.
Appointment and orientation
A candidate who passes through all these steps is of course the selected candidate. The deemed eligible candidate is then provided with an appointment letter and then is confirmed about his new job at Grameen Phone. The candidate joins the job and is instantaneously oriented with the organization, the department, his or her mangers and the fellow co-workers.
Profit Oriented
Grameenphone started to provide services to all people in the country, irrespective of their location. Grameenphone was offered a cellular license in Bangladesh by the Ministry of Posts and Telecommunications on November 28, 1996. The Company launched its service on March 26, 1997, the Independence Day of Bangladesh. In 1996, Bangladesh Government was arranging an auction off private cell phone licenses; then on behalf of Dr. Muhammad Yunus (Grameen Bank’s founder) a not-for-profit private company called Grameen Telecom was created. In turn Grameen Telecom created a for-profit company called Grameenphone, found a foreign partner, and put in a bid; Grameenphone received one of the four licenses.
Grameenphone makes its profits by serving wealthier urban customers. But from the point of view of the Grameen family and its strong anti-poverty mission, the for-profit, urban-only Grameenphone exists for only one reason: To fund, with its profits, the extension of cell phones into rural Bangladesh in order to provide entrepreneurial opportunity to Grameen Bank members through Village Phone. As Dr. Yunus puts it, “Grameenphone is merely what we need to do Grameen Telecom’s Village Phone.”
Description of wealth Grameen Phone (GP) has been established to provide high quality GSM cellular services at affordable prices. In addition to providing prepaid and postpaid cellular phone services, the company also assists in a -Village Phone- service by being the sole provider of telecommunications services to the Village Phone operators. The Village Phone service provides rural connectivity to approximately 30 million people. Grameen Phone’s total capitalization was US$120,000,000; including around US$50 million from IFC/CDC, and the Asian Development Bank (ADB). It also received US$60 million in equity from the four Grameen Phone private partners. “Grameen Phone” might
have been born in Bangladesh, but soon it is likely to join the international cellular jargon. GSM MoU Association at GSM World Congress in Cannes where many villagers made their first-ever call using pre-paid, recently rewarded rural cellular marketing, by Vodaphone in South Africa. “Grameen Phone” the unique cellular operator from Bangladesh, also made an impressive presentation at Cannes.
Highlights
► November 11, 1996: Grameen Phone was offered a cellular license in Bangladesh by the Ministry of Posts and Telecommunications.
► March 26, 1997: Grameen Phone launched on the Independence Day of Bangladesh.
►After Fourteen years of operation: After Fourteen years of operation, Grameen Phone has more than 20 million subscribers as of March 2010.
Product Processing
Grameenphone being a socially responsible company adopted systematic processes to ensure that, wherever possible, it manages and mitigates the probable negative impact of its business activities on the environment. Grameenphone’s Climate Change Program was initiated in early 2008 with a vision for reducing carbon emission, being environment friendly and creating a momentum with the community and the people. The ambition of the program is:
To become the leading corporate company in climate initiatives in Bangladesh within 2015
Reduce 15% carbon emission by 2012 and 40% by 2015
Create momentum with community and people
Corporate transformation: ‘Green Company’
Aware-Engage-Advocacy GP employees
Conclusion:
In conclusion, it is easily say that the Business Solutions of GrameenPhone is outstanding. The survey that I conducted on the 50 subscribers of the distribution channel of GP is the representative of total population of my study, which is the total number of BS subscribers of GP In different area.
From the survey on measuring the level of satisfaction of the GP BS segment, it has found that the level of satisfaction is very high. In addition, it has found at the time of collecting information that some subscribers are very much loyal to the organization. This is for the reason that the subscribers are getting adequate support and facilities from the company. Most of the respondents are not feeling any sort of problem for using business solutions with GP. Some, who are facing a little problem, is the creation of their own. In addition, GP authority is taking initiatives for this problem.
The findings of the comparison of the Business Sloutions of GrameenPhone with other 3 BS segment (Banglalink, Robi & Citycell) is that GP BS segment if the most effective and easiest communication. The comparison was among the companies & the opinion standard. The opinion standard is the average outcome of the opinion of the ‘Head of Region of GrameenPhone (Dhaka region), ‘Regional Commercial Head’ Banglalink (Dhaka region) and Regional Sales Manager’ Warid telecom (Dhaka region). The finding is that GP is holding more points than the opinion standard. Rests of the companies are below the standard though the position of Banglalink is good. However, in comparison the effectiveness of the BS segment of Robi & Citycell is very poor, where Citycell is holding the lowest position.
So finally it is to say that among the four BS segment on which a have conducted my study GrameenPhone Business Solution is the best.
